[參考譯文] 美國的經(jīng)濟是以基本的私有企業(yè)和市場導向經(jīng)濟為架構的，在這種經(jīng)濟中，消費者很大程度上通過在市場上為那些他們最想要的貨品和服務付費來決定什么應該被制造出來。
2. Thus, in the American economic system it is the demand of individual consumers, coupled with the desire of businessmen to maximize profits and the desire of individuals to maximize their incomes, that together determine what shall be produced and how resources are used to produce it.
[參考譯文] 因此，在美國的經(jīng)濟體系中，個體消費者的需求與商人試圖最大化其利潤的欲望和個人想最大化其收入效用的欲望相結合，一起決定了什么應該被制造，以及資源如何被用來制造它們。
3. If, on the other hand, producing more of a commodity results in reducing its cost, this will tend to increase the supply offered by seller-producers, which in turn will lower the price and permit more consumers to buy the product.
[參考譯文] 另一方面，如果大量制造某種商品導致其成本下降，那么這就有可能增加賣方和制造商能提供的供給，而這也就會反過來降低價格并允許更多的消 費者購買產(chǎn)品。
4. In the American economy, the concept of private property embraces not only the ownership of productive resources but also certain rights, including the right to determine the price of a product or to make a free contract with another private individual.
[參考譯文] 在美國經(jīng)濟中，私有財產(chǎn)的概念不僅包含對生產(chǎn)資源的所有權，也指其他一些特定的權利，如確定一個產(chǎn)品價格和與另一個私人個體(經(jīng)濟單位) 自由簽定合同的權利。
5. At the same time these computers record which hours are busiest and which employers are the most efficient, allowing personnel and staffing assignments to be made accordingly. And they also identify preferred customers for promotional campaigns.
[參考譯文] 同時這些計算機記錄下哪些時間是最忙的，哪些員工工作效率最高，這樣就能相應地做出人員人事安排。而且它們(計算機)也能為促銷活動找到那些擁有優(yōu)先權的顧客。
6. Numerous other commercial enterprises, from theaters to magazine publishers, from gas and electric utilities to milk processors, bring better and more efficient services to consumers through the use of computers.
[參考譯文] 不計其數(shù)的其他商業(yè)企業(yè)，從劇院到雜志出版商，從公用燃氣電力設施到牛奶處理廠，都通過計算機的使用給消費者帶來更好、更有效率的服務。
7. Exceptional children are different in some significant way from others of the same age For these children to develop to their full adult potential, their education must be adapted to those differences.
[參考譯文] 殘疾兒童在許多關鍵方面都與其同齡人不同。為了讓這些孩子發(fā)展其全部的成人后的潛能，他們的教育必須適應這些不同。
8. The great interest in exceptional children shown in public education over the past three decades indicates the strong feeling in our society that all citizens, whatever their special conditions, deserve the opportunity to fully develop their capabilities.
[參考譯文] 在過去的30年中，公共教育中顯示的對殘疾兒童的巨大關注表明了我們社會中的一種中強烈的情緒，那就是所有的公民，不管其情況有多特殊，都應享有充分發(fā)展其能力的機會。
9. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices.
[參考譯文] 它(廣告)能夠直接幫助貨物以比較合理的價格被迅速分銷出去，因此可以(使公司)建立一個堅固的國內(nèi)市場，同時也使以具有競爭力的價格提供出口變得可能。
10. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements.
[參考譯文] 除去議會有27件法案來規(guī)范廣告的條件，沒有任何一個正式的廣告商敢于推銷一種商品卻不能兌現(xiàn)其在廣告中的承諾。
11. If its message were confined merely to information and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive-advertising wound be so boring that no one wound pay any attention.
[參考譯文] 如果其信息只被局限于告知一一就廣告而言，如果這不是完全不可能達到的，也是非常難做的，因為即便是一個諸如襯衫的顏色的選擇這樣的細節(jié)都會具有微妙的說服意味，那么廣告就會如此地乏味以至于沒有人會關注它。
12. The workers who gets a promotion, the student whose grades improve, the foreigner who learns a new language-all these are examples of people who have measurable results to show for there efforts.
[參考譯文] 得到了升遷的工人們，成績進步的學生，學會了一門新語言的外國人一 一這些都是那些有可衡量的結果宋顯示其努力的人們的例證。
13. As families move away from their stable community, their friends of many years, their extended family relationships, the informal flow of information is cut off, and with it the confidence that information will be available when needed and will be trustworthy and reliable.
[參考譯文] 隨著家庭離開他們原來穩(wěn)定的社區(qū)，離開他們多年的朋友和擴展的家庭關系，非正式的信息流動被切斷了，隨之而去的是對在需要時能獲得可靠和值得信賴的信息的信心。
14. The individual now has more information available than any generation, and the task of finding that one piece of information relevant to his or her specific problem is complicated, time--consuming, and sometimes even overwhelming.
[參考譯文] 現(xiàn)在每個人能夠得到的信息比任何時代的人都多，而找到與他／她的特定問題相關的那一點信息的任務不僅復雜、耗時，有時甚至令人難以招。
15. Expertise can be shared world wide through teleconferencing, and problems in dispute can be settled without the participants leaving their homes and/or jobs to travel to a distant conference site.
[參考譯文] 通過遠程會議，專家知識可以在全世界范圍內(nèi)被分享，而爭論的問題能夠得到解決，同時相關人員也不必離開他們的家庭或工作跑到一個遙遠的開會地點。
16. The current passion for making children compete against their classmates or against the clock produces a two-layer system, in which competitive A-types seem in some way better than their B type fellows.
[參考譯文] 現(xiàn)在這種讓孩子們和其同學或時間競爭的熱情導致了一個雙層結構，在這個結構里面善于競爭的A類好像在某個方面要比他們B類的同輩更勝一籌。
17. While talking to you, your could-be employer is deciding whether your education, your experience, and other qualifications will pay him to employ you and your "wares" and abilities must be displayed in an orderly and reasonably connected manner.
[參考譯文] 在跟你談話的時候，可能成為你的雇主的人就一直在衡量你的教育、經(jīng) 驗和其他資格是不是值得他雇用你，而你的"商品"和能力一定要以一種有條不紊而且合情合理的相互關聯(lián)的方式被展示出來。
18. The Corporation will survive as a publicly funded broadcasting organization, at least for the time being, but its role, its size and its programs are now the subject of a nation wide debate in Britain.
[參考譯文] 英國廣播公司將作為一個公共基金支持的廣播組織存在下來，至少目前會這樣，但是它的角色、它的規(guī)模和它的節(jié)目現(xiàn)在在英國成了全國上下的討論話題。
19. The debate was launched by the Government, which invited anyone with an opinion of the BBC--including ordinary listeners and viewer to say what was good or bad about the Corporation, and even whether they thought it was worth keeping.
[參考譯文] 這場辯論是由政府發(fā)動的，政府請任何一個對英國廣播公司有意見的人一包括普通的聽眾和觀眾一來說說這個公司好在哪里或壞在哪里，甚至要說說他們是否認為這個公司值得被保留下來。
20. The change met the technical requirements of the new age by engaging a large profess signal element and prevented the decline in efficiency that so commonly spoiled the fortunes of family firms in the second and third generation after the energetic founders.
[參考譯文] 這種變化通過引入許多的專業(yè)因素從而適應了這個新時代的技術要求， 并且它(這種變化)防止了效率的降低。這種效率的降低在精力充沛的創(chuàng)業(yè)者之后的第二代和第三代人(領導公司)的時候，經(jīng)常會毀掉那些家族公司的財富。
21. Such large, impersonal manipulation of capital and industry greatly increased the numbers and importance of shareholders as a class, an element in national life representing irresponsible wealth detached from the land and the duties of the landowners: and almost equally detached from the responsible management of business.
[參考譯文] 這樣巨大而非個人的對資金和產(chǎn)業(yè)的放縱極大地增加了股東的數(shù)量和他們作為一個階級的重要性，這是國家生活中代表不負責任的財富的一個因素，這種財富不但遠離了土地和土地擁有者的責任，而且?guī)缀跬瑯优c公司的負責任的管理毫無關系。
22. Towns like Bournemouth and Eastbourne sprang up to house large "comfortable" classes who had retired on their incomes, and who had no relation to the rest of the community except that of drawing dividends and occasionally attending a shareholders' meeting to dictate their orders to the management.
[參考譯文] 像伯恩茅斯和伊斯特本這樣的城鎮(zhèn)的涌現(xiàn)是為了給那些數(shù)量很多的"舒 適"階級提供居住場所。這些人依賴于其豐厚收入而不工作，他們除了分紅和偶爾參加一下股東大會，向管理層口授一下自己的命令之外，跟社會的其他階層毫無瓜葛。
23. The "shareholders" as such had no knowledge of the lives, thoughts or needs of the workmen employed by the company in which he held shares, and his influence on the relations of capital and labor was not good.
[參考譯文] 這樣的"股東"對他擁有股份的公司所雇用的工人們的生活、思想和需求一無所知，而且他們對勞資雙方的關系都不會產(chǎn)生積極的影響。
24. The paid manager acting for the company was in more direct relation with the men and their demands, but even he had seldom that familiar personal knowledge of the workmen which the employer had often had under the more patriarchal system of the old family business now passing away.
[參考譯文] 代表公司的花錢雇來的經(jīng)理與工人及其需求的關系更加直接，但是就連 他對工人們也沒有那種熟識的私人之間的了解。而在現(xiàn)在正在消失的古老家族公司的那種更加家長式的制度下的雇主們卻常常對他們的工人有這樣的私人關系。
25. Among the many shaping factors, I would single out the country's excellent elementary schools: a labor force that welcomed the new technology； the practice of giving premiums to inventors; and above all the American genius for nonverbal, "spatial" thinking about things technological.
[參考譯文] 在許多形成因素當中，我將挑選出這些：這個國家優(yōu)秀的小學教育：歡 迎新技術的勞動者們：獎勵發(fā)明者的做法；而且最重要的是美國人在對那些技術性事物的非言語的、 "空間性的"思考方面的天賦。
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