The pie chart above presents the different proportion of residents’ consumption in a Chinese city during Spring Festival. To be specific, the percentage of consumption on New Year’s gifts, party, traffic and others is 40%, 20% , 20% and 20% respectively. Surprisingly, the pertinent number about gifts is 40%. Isolated as the figures seem to be, they are connected to one another closely.

　　Undoubtedly, the purpose of the graph is to showcase the diversity of residents’ consumption during holidays in China, especially over-consumption on gifts as a frequent way of interpersonal communication. What exactly contribute to this phenomenon? It’s a thought-provoking question. First and foremost, advertisements of mass media, such as radio, television and Internet, might be misleading. Plus, pertinent action taken by the public to put an end to this trend might be little and limit. Therefore, people, men and women, old and young, in mounting numbers are spending too much on holiday gift which floods everywhere.

　　To sum up, there is an upward tendency for people these days to spend money on festival presents rather than other things, which I believe will not change in a short time. To reverse the trend is not a piece of cake, which requires a good awareness of consumption value and interpersonal communication. Only in this way can we have colorful festivals and relaxing times.

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