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　　In today‘s highly competitive world， innovation matters enormously to an organization or a country。 It is the driving force behind increased competitiveness。

　　Take growing a successful business as an example。 In this day and age， social media are gaining popularity among the general public。 A company that only relies on traditional media doing its marketing is more likely to get eliminated in the digital era。 Put in another way， a company with its focus on social media to boost its brand recognition stands a better chance of standing out from the crowd。 Clearly， innovation is a vital contributing factor to business success。

　　What can be done to encourage innovation? To name only a few： Above all， a business or a country should strive to build a corporate culture or a social climate that values innovation。 Second， anyone who participates in the innovation process should be rewarded。 Third， we are in urgent need of an education system that stresses innovation over mechanical learning。

　　Simply put， innovation is an important force that pushes our society forward。

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