2009年12月英語四級考試巔峰閱讀訓練(30)

　　2.What do we learn about Frito-Lay from Paragraph 2?

　　[A]Its products use to be popular among overseas consumers.

　　[B]Its expansion has caused fierce competition in the snack market.

　　[C]It gives half of its annual profits to its parent company.

　　[D]It needs to turn to the world market for development.

　　3.One of the assumptions on which Frito-Lay bases its development strategy is that_____.

　　[A]consumers worldwise today are attracted by global brands

　　[B]local brands annot compete successfully with American brands

　　[C]products suiting Chinese consumers' needs bring more profits

　　[D]products identified as American will have promising market value

　　4.Why did Riskey have the Frito-Lay logo redesigned?

　　[A]To suit changing tastes of young consumers.

　　[B]To promote the company's strategy of globalization.

　　[C]To change the company's long-held marketing image.

　　[D]To compete with other American chip producers.

　　5.Frito-Lay's executives claim that the promoting of American foo in the

　　international market______.

　　[A]won't affect the eating habits of the local people

　　[B]will lead to economic imperialism

　　[C]will be in the interest of the local people

　　[D]won't spoil the taste of their chips

　　答案：

　　DDABC

　　【詳解】

　　這是一篇介紹性的生產營銷報道。文章介紹了美國Frito-Lay公司生產的薯片，著重報道了該公司的生產和營銷戰(zhàn)略。Frito-Lay公司注重發(fā)展創(chuàng)新，開發(fā)海外市場，以滿足世界各地消費者的不同口味。