Questions 56 to 60 are based on the followingpassage.
There is a certain inevitability that ebook saleshave now overtaken paperback sales on Amazon'sUS site. Amazon's Kindle 2 is so light and so cheapthat it's easy to see why people have rushed to buyit. Though I'm still not keen on the design of the Kindle, it is a vast improvement on itspredecessor and certainly tolerable. Beyond the device itself, Amazon has done a great jobof rolling out Kindle apps, ensuring that people like me-who have an iPad but not a Kindle-canstill join in the fun. Once you're into the Kindle ecosystem, Amazon locks you in tightly-just asApple does with its iTunes/ iPod ecosystem. It's so easy to buy from Amazon's store and thebooks are so cheap that it's not worth the effort of going elsewhere.
While I remain opposed to Amazon's DRM (數(shù)字版權(quán)管理)-indeed, I'm opposed to DRM onany ebooks-I have to admit that the implementation is so smooth that most Kindle userswon't care at all that their ebooks can't be moved to other devices.
The ebook trend is nowhere near peaking. Over the next five years we can expect to seemore and more readers move away from printed books and pick up ebooks instead. But I don'tthink that will mean the death of the printed book.
There are some who prefer printed books. They like having shelves filled with books they'veread and books they plan to read; they like the feel of the book in their hands and the differentweights and typefaces and layouts of different titles. In other words, they like the physical formof the book almost as much as the words it contains.
I can sympathise with those people. As I wrote earlier this week, my ideal situation would befor publishers to bundle ebooks with printed ones-in much the same way that film studiosbtmdie DVDs with digital copies of films. There's no reason to think that lovers of printed bookswill change their minds. There will undoubtedly be fewer of them as time goes by because morepeople will grow up with ebooks and spend little time with printed ones. However, just as thereare people who love vinyl records(黑膠唱片), even if they were born well into the CD era, therewill still be a dedicated minority who love physical books.
Since there are fewer of these people, that will mean fewer bookshops and higher prices forprinted books but I don't think the picture is entirely bleak. There is scope for smaller printruns of lavishly designed printed books and bookshops aimed at book lovers, rather than theStieg Larsson-reading masses. With mainstream readers out of the printed book market, booklovers might even find they get a better experience.
56. What can be inferred from Paragraph One?
A.Most people buy Kindle 2 mainly because of its low price.
B.The author of the passage is a loyal customer of Apple products.
C.Amazon's Kindle 2 surpassed Kindle 1 in designing.
D.The sales of ebook outnumbered those of paperback in the U. S.
57. According to the passage, the reason why the author opposes to Amazon's DRM is that______
A.ebooks can only be purchased on Amazon. com
B.Kindle books are not compatible with other electronic reading devices
C.once implemented, ebooks can't be transferred to other equipments
D.ebooks installed on Kindle 2 can't be edited freely
58. It can be learned that the trend of ebooks______
A.will come to stop any time soon
B.will reach the summit in the near future
C.will meet its heyday when printed books die
D.has already reached its peak
59. Why does the author believe that the surging sales of ebooks won't mean the death ofthe printed book?
A.Because a minority will stick to their love of printed books.
B.Because the majority of book lovers won't change their minds.
C.Because people always hold nostalgic feelings towards printed books.
D.Because people will return to the printed books as time goes by.
60. According to the author, which of the following is TRUE about the future of printedbooks?
A.They will be bundled with ebooks.
B.They will no longer be available in the market.
C.They will be sold in small quantity and high quality.
D.They will be redesigned to cater to the masses.
參考答案
56.C)。本題考查對(duì)第一段的理解。定位句指出“盡管我還是對(duì)Kindle的設(shè)計(jì)提不起興趣. 但較之第一代確實(shí)有了相當(dāng)大的改進(jìn)，還是非常不錯(cuò)的”，即Kindle 2在設(shè)計(jì)上要優(yōu)于Kindle l，故答案為 C)。
57.c)。本題考查作者對(duì)亞馬遜的數(shù)字版權(quán)管理持反對(duì)態(tài)度的原因。定位句提到“我不得不承認(rèn)安裝過(guò)程實(shí)在是太便捷了，以至于大多數(shù)Kindle用戶并不 介意電子書無(wú)法安裝到其他設(shè)備上”，由此可知，電子書一旦安裝后，不可以在其他設(shè)備上再次使用，C)中的transfer，equipments分別對(duì)應(yīng) 定位句中的move和devices，故為答案。
58.B)。本題考查電子書的發(fā)展趨勢(shì)。定位句提到，電子書的發(fā)展趨勢(shì)正在無(wú)限接近頂峰。換言之，電子書的發(fā)展趨勢(shì)很快就會(huì)接近頂峰，故B)為答案。
59.A)。本題考查作者認(rèn)為電子書不會(huì)造成紙質(zhì)書籍消亡的原因。定位句提到“然而，正如有些生活在CD時(shí)代卻依然熱愛(ài)黑膠唱片的人一樣，會(huì)有少數(shù)人仍然堅(jiān)定地愛(ài)著紙質(zhì)書”，由此可知，仍有一部分人會(huì)堅(jiān)持購(gòu)買紙質(zhì)書籍，故答案為A)。
60.C)。本題考查紙質(zhì)書的發(fā)展趨勢(shì)。由定位句可知，面向大眾群體的斯泰格拉爾森式閱讀將被淘汰，取而代之的是針對(duì)愛(ài)書者而設(shè)的裝幀精美、數(shù)量不多的印刷本和書店。C)中的small quantity和better quality分別對(duì)應(yīng)原文的smaller print，lavishly designed，故為答案。
Questions 61 to 65 are based on the following passage.
It would be all too easy to say that Facebook's market meltdown is coming to an end. Afterall, Mark Zuckerberg's social network burned as much as $ 50 billion of shareholders' wealth injust a couple months. To put that in context, since its debut(初次登臺(tái)) on NASDAQ in May,Facebook has lost value nearly equal to Yahoo, AOL, Zynga, Yelp, Pandora, OpenTable,Groupon, LinkedIn, and Angie's List combined, plus that of the bulk of the publicly tradednewspaper industry:
As shocking as this utter failure may be to the nearly 1 billion faithful Facebook usersaround the world, it's no surprise to anyone who read the initial public offering (IPO)prospectus (首次公開募股說(shuō)明書). Worse still, all the crises that emerged when the companydebuted-overpriced shares, poor corporate governance, huge challenges to the core business,and a damaged brand-remain today. Facebook looks like a prime example of what Wall Streetcalls a falling knife-that is, one that can cost investors their fingers if they try to catch it.
Start with the valuation(估值). To justify a stock price close to the lower end of theprojected range in the IPO, say $ 28 a share, Facebook's future growth would have needed tomatch that of Google seven years earlier. That would have required increasing revenue by some80 percent annually and maintaining high profit margins all the while.
That's not happening. In the first half of 2012, Facebook reported revenue of $ 2.24 billion, up38 percent from the same period in 2011. At the same time, the company's costs surged to $ 2.6 billion in the six-month period.
This so-so performance reflects the Achilles' heel of Facebook's business model, which thecompany clearly stated in a list of risk factors associated with its IPO: it hasn't yet figured outhow to advertise effectively on mobile devices, The number of Facebook users accessing thesite on their phones surged by67 percent to 543 million in the last quarter, or more than half itscustomer base.
Numbers are only part of the problem. The mounting pile of failure creates a negativefeedback loop that threatens Facebook's future in other ways. Indeed, the more Facebook'sdisappointment in the market is catalogued, the worse Facebook's image becomes. Not onlydoes that threaten to rub off on users, it's bad for recruitment and retention of talentedhackers, who are the lifeblood of Zuckerberg's creation.
Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks tothe super- voting stock he holds. This arrangement also was fully disclosed at the time of theoffering. It's a pity so few investors apparently bothered to do their homework.
61. What can be inferred about Facebook from the first paragraph?
A.Its market meltdown has been easily halted.
B.It has increased trade with the newspaper industry.
C.It has encountered utter failure since its stock debut.
D.Its shareholders have invested $ 50 billion in a social network.
62. The crises Facebook is facing_____
A.have been disclosed in the IPO prospectus
B.are the universal risks Wall Street confronts
C.disappoint its faithful users
D.have existed for a long time
63. To make its stock price reasonable, Facebook has to____
A.narrow the IPO price range
B.cooperate with Google
C.keep enormously profitable
D.invest additional $ 2.6 billion
64. It can be inferred from the context that the "Achilles' heel" (Line 1, Para. 5) refersto____
A.deadly weakness
B.problem unsolved
C.indisputable fact
D.potential risk
65. What effect will Facebook's failure in the market have?
A.Its users' benefits will be threatened.
B.Talented hackers will take down the website.
C.The CEO will hold the super-voting stock.
D.The company's innovation strength will be damaged.
參考答案
61.C)。本題考查第一段的主旨大意。此種題型可以使用排除法，將各選項(xiàng)代入原文來(lái)驗(yàn)證對(duì)錯(cuò)。A)“臉譜網(wǎng)的市場(chǎng)崩潰已被輕而易舉地制止了”，原文開篇指出，說(shuō)臉譜網(wǎng)的市場(chǎng)崩潰將要結(jié)束未免太簡(jiǎn)單了.A)與原文不符，故排除;B)“臉譜網(wǎng)增加了與報(bào)紙業(yè)之間的商務(wù)往來(lái)”，原文首段末句plus that of… 中的that指的是value，意指臉譜網(wǎng)自登陸納斯達(dá)克以來(lái)，損失的價(jià)值等同于幾個(gè)大型互聯(lián)網(wǎng)企業(yè)加上大部分報(bào)業(yè)價(jià)值的總和，B)與原文不符，故排除;C)“臉譜網(wǎng)自股票上市以來(lái)遭遇了巨大失敗”，由第一段中的burned，lost等詞可以推斷臉譜網(wǎng)上市后遭遇了巨大失敗，故為答案。
62.D)。事實(shí)細(xì)節(jié)題。D)‘‘已經(jīng)存在很長(zhǎng)時(shí)間了”，與定位句中remain today的意思相同，故為答案。
63.C)。本題考查臉譜網(wǎng)如何才能使其制定的股價(jià)合理，題干中的reasonable對(duì)應(yīng)原文中的justify。定位句提到，要實(shí)現(xiàn)接近其公開募股說(shuō)明書上的較低股價(jià)，比如每股28美元，這就要求臉譜網(wǎng)年收益增長(zhǎng)要高達(dá)80%，并始終保持高利潤(rùn)率，故答案為c)。
64.A)。本段提到，臉譜網(wǎng)現(xiàn)在還未解決如何有效地在移動(dòng)設(shè)備上做廣告這一問(wèn)題，而用手機(jī)登錄其網(wǎng)站的用戶數(shù)量卻不斷飆升，且文章通篇語(yǔ)義色彩都是消極的，故可推出此處應(yīng)指臉譜網(wǎng)商業(yè)模式中的致命軟肋，故答案為A)。
65.D)。由定位句可知，臉譜網(wǎng)在市場(chǎng)上的失意不僅會(huì)影響到用戶，還會(huì)影響招募和挽留天才 黑客，而這些人正是扎克伯格創(chuàng)造力的命脈。由此推知，臉譜網(wǎng)的創(chuàng)新力會(huì)因其市場(chǎng)失意而受到損害，故答案為D)。
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